Majid Al Futtaim
Seamless Mall Experience with Alipay
Creating a seamless shopping experience for Chinese visitors at Mall of the Emirates through Alipay integration.
1
Mini-Program
100%
Alipay Coverage
Always-On
Content
The Challenge
Majid Al Futtaim, a prominent Emirati conglomerate operating shopping malls, retail outlets, and hotels across the Middle East and North Africa, needed to enhance the shopping experience for Chinese visitors and keep them informed about services and promotions.
Our Solution
In addition to managing their always-on content across Chinese social media platforms, we collaborated with Alipay to create a mini-program within the payment app. This feature enables visitors to browse all services, shops, and restaurants at Mall of the Emirates and stay informed about the latest promotions. All facilities conveniently accept Alipay as a payment method.
Campaign Visuals
A selection of creative assets and campaign materials from our work
Introducing Dubai's Top Hotels
Alipay Mini-Program Interface
Browse Mall Services
Latest Promotions
Seamless Shopping Experience
Campaign Highlights
Key initiatives and achievements from our partnership
Alipay Mini-Program
Created a comprehensive mini-program within Alipay enabling visitors to browse services, shops, and restaurants at Mall of the Emirates.
Payment Integration
All facilities at the mall conveniently accept Alipay as a payment method for seamless transactions.
Always-On Content
Managing continuous social media presence to keep Chinese consumers informed about promotions and services.
Results
Successful Alipay mini-program launch
Seamless payment integration across all mall facilities
Enhanced visitor experience for Chinese tourists
Always-on social media content management
Increased engagement with Chinese consumers