Ikon Pass
Stoking a New Generation of Chinese Snow Sports Enthusiasts
Managing Ikon Pass's Chinese social media presence to build a new mainland user base.
73
Resorts
3
Platforms
New
Market
The Challenge
Ikon Pass, a ski membership providing access to 73 ski resorts globally, needed to expand from its overseas Chinese audience into mainland China alongside new Asian destination additions.
Our Solution
We manage Ikon Pass's Chinese social media presence across Weibo, WeChat, and RedNote, supporting its overseas audience and developing a new mainland user base through localised content and community strategy.
Campaign Visuals
A selection of creative assets and campaign materials from our work
WeChat Post Introducing Asian Destinations
Ikon Pass Presence on RedNote
Campaign Highlights
Key initiatives and achievements from our partnership
Brand Translation
Translating Ikon Pass's bold, playful personality into culturally relevant storytelling.
Community Strategy
Fostering a strong sense of belonging and 'stoke' among Chinese snow sports enthusiasts.
Asian Expansion
Supporting the addition of new Asian destinations to the pass.
Results
Established mainland China presence
Strong community building
Culturally relevant storytelling
Brand personality translation for Chinese market