Burton Academy
Creating an Integrated Burton Academy System
A fully integrated mini-program providing a one-stop shop for Chinese snowboarders across 5 Burton Academies.
5
Academies
100%
Integrated
1
Platform
The Challenge
As the Chinese middle class hits the slopes, Burton Snowboards expanded beyond apparel and hardgoods to open five Burton Snowboard Academies. They needed a comprehensive digital solution to manage bookings, rentals, and classes.
Our Solution
We created a fully integrated mini-program providing a one-stop shop for Chinese snowboarders to test their skill level, book classes, rent and pay for equipment across resorts. The system works seamlessly with Burton's WeChat customer service and loyalty program.
Campaign Visuals
A selection of creative assets and campaign materials from our work
Course Booking Interface
Academy Selection Screen
Equipment Rental System
Campaign Highlights
Key initiatives and achievements from our partnership
Skill Assessment
Users can test their skill level before booking appropriate classes.
Equipment Rental
Users show payment QR codes to collect rental equipment seamlessly.
Instructor Portal
Snowboard instructors utilize their own logins to view daily schedules, check-in students, and send class photos.
Loyalty Integration
Mini-program works seamlessly with Burton's WeChat customer service and loyalty program.
Results
Unified booking system across 5 academies
Seamless equipment rental integration
Instructor management portal with daily schedules
Student check-in and photo sharing features
Integration with loyalty program